At school of industry between past, present and future
Companies have a duty to leave a trace by making their history known and enhancing their roots; only in this way can business culture and its values be transmitted to new generations. This was the key message that emerged from the meeting organized in Milan by the Bracco Group on the occasion of the XXI Corporate Culture Week of Confindustria and Museimpresa.
Moderated by Sole24ore journalist Nicoletta Picchio, the event was attended by Diana Bracco, Paolo Mieli, Antonio Calabrò, president of Museimpresa, Daniele Pozzi, professor of Business Heritage at LIUC (Cattaneo University), Simone Bramante (aka Brahmino) photographer and curator, and Antonio Alunni, president of the Technical Culture Group of Confindustria.
“Companies are living and creative communities; they are places of growth, not only economic, but also professional and personal for each person. And the memory of a company is something fundamental, because the values transmitted by the stories of companies, as Bracco has done in its exciting Digital History Archive seduce and conquer even the youngest,” so said Paolo Mieli, historical journalist and TV host during the National Conference “At school of industry between past, present and future” organized by the Bracco Group. Mieli also stressed the role of industry in the material and cultural development of Italy, on the pride of “doing well” and the value of work, typical of Made in Italy.
He was echoed by Diana Bracco, President and CEO of the Bracco Group: “Among the initiatives that our company has put in place to celebrate its 95th anniversary, that of the Bracco Digital Historical Archive is particularly close to my heart, because I am convinced that young people must know the past in order to plan the future. We have created a site where, first and foremost, they can discover the figure of my father Fulvio Bracco, who, together with Leopoldo Pirelli and Adriano Olivetti, was among the great pioneers of Italian industry in the postwar period. “International openness, innovation, corporate responsibility, patronage and attention to the environment are, after all, part of the DNA of the family and the Bracco Group. Strong values that the Historical Archive, now also digital, preserves and passes on to new generations.