IDNO 3858
Bibliographic
February 2003

bracco.com, year 5, no. 1

Genre - Form
House organ
Final number
Final number:
18
Content
The richly illustrated Bracco Group information periodical devotes ample space to news and in-depth analysis relating to the various companies in the Group.

The Bracco Group's news magazine is now available in a new format. Starting with this issue, the graphics change and a supplement entitled “Human resources” dedicated to the people who work at Bracco is attached to the magazine.
 
Place of publication
Milano
Extent
Quantity:
9
Extent (text):
7 copies in Italian, 2 copies in English
Reference code
Reference code:
b. 1, fasc. 18
Structure
"Focus on" column
Innovation for the development of the country (pp. 3-4)

"The interview" column
About business, about Europe [interview with Anders Lundqvist] (pp. 5-7)

"Flash environment" column
Managing the environment beyond certification (pp. 8-9)

"R&D net" column
Bracco innovation awarded [Galeno Award 2002]  (pp. 10-11)

"Bracco Group online" column
ECR preview (pp. 12-13)
ACIST also opens 2003 under the banner of quality (p. 13)
BDI stands out (pp. 13-14)
... and promotes innovation in New Jersey (p. 14)
Bracco Byk Gulden becomes Bracco Altana Pharma (pp. 14-15)
Bracco awards a new graduate (p. 15)
The new "Life From Inside" campaign is awarded (p. 15)scli
The Diagnostic Center continues to grow.. (pp. 15-16)
And after the factories, Open Doors also in the Research Center (pp. 16-17)
Diana de Silva: exclusively Mauboussin (p. 17)
Parfum D'Elle: the new product for women by Montana (p. 17)
Esaote: in line with quality (pp. 17-18)
The Esaote Study Center reopens its doors (p. 18)

The Group goes to conference... (p. 18)

"Human Resources" Supplement
Bracco Austria is born; new general managers for Canada and UK; marketing is also renewed; from Nice 2002 to Rome 2003; Bracco celebrates 75 years of activity with the "Colors of Nature" contest; Bracco renews the tradition by celebrating Christmas.
Technical features
18 p. ill. ; 30x21 cm + supplement
Notes
Editor-in-Chief: Monica Andreucci
Contributors: Daniela Arnoldi, Antonella Asnaghi, Tea Avello, Barbara Bori, Terry Bunge, Valtero Canepa, Mariangela Dellepiane, Guido Gerla, Kim Gerweck, Renzo Grosso, Anders Lundqvist, Iris Luraghi, Chiara Nicolodi, Astrid Seeberg, Anna Shabalin, Fulvio Uggeri, Livia Zacchetti
Coordination: Com-Media Milan
Layout: Briefing Milano
Printing: Multigraf - Gorla Minore

Inventory