IDNO 3459
Audiovisual
2022
The man and the entrepreneur: Fulvio Bracco told by his daughter Diana
- Content
- Fulvio Bracco was born on 15 November in Neresine, a village on the island of Lošinj in Istria. From here, he began his journey that led him first to Trieste and then to Milan. When Fulvio arrives in Milan, after leaving Istria with his father Elio and his entire family because of their patriotic ideals, he is just over 18 years old. Initially, the impact with the big city was strong and not easy for someone who, like him, came from a frontier and seaside background. Over the years, however, Fulvio learned to love it, to the point of feeling it as “home”. After moving to Milan, he enrolled in the Faculty of Chemistry and Pharmacy at the University of Pavia. During his years of study, as well as practising his favourite sports, such as rowing, he went to train in Germany in the summer at the Merck research institutes. He learned German to perfection and mastered the working tools that would be very useful to him in the future. After graduating in 1933 and completing his military service, Dr Bracco was hired in 1934 by the company founded by his father Elio in 1927. A milestone date was 1949, when the new 50,000 square metre production plant in Lambrate was opened. Work continued at full pace and as the buildings were completed they were immediately put into use. Having built the factory in Lambrate, Fulvio realised the first point of the programme he had set himself: to produce. The immediate next step was to focus on research and this conviction motivated his choices on company policy, right up to the decision to focus on contrasting media. Iopamidol: Bracco owes much of its fortunes to this revolutionary molecule, the result of research conducted by Professor Ernst Felder, who joined the company in 1950. Iopamidol met with extraordinary success and forced the company to double its production rates to meet the extremely high demand. From that moment on, the Bracco Group entered the empire of the great Italian family companies and it was also for this reason that the President of the Republic, Antonio Segni, awarded Fulvio Bracco the title of Cavaliere del Lavoro in 1963. On 1 January 1966, his daughter Diana, today president and CEO of the Group, joined the company. In this video, she recounts the beginning of the journey of this extraordinary family of entrepreneurs and patrons. A journey that continues and that has led the Bracco Group to become a world leader in the diagnostic imaging and life sciences sector, now present in over 100 countries worldwide, with the United States and China as its first and second markets. And the journey does not end here...
- Chromatism
- color
- Medium
- digital
- Format
- mp4
- Length
- 0:12:48
- External link
- Type:
- source