In 1990 Bracco realised “An imaginary voyage for the Iopamidol molecule” the animation of Iopamidol inside the human body. Launched in Italy and Germany in 1981, the extraordinary molecule is the first ready-to-use non-ionic contrast agent, characterised by exceptional tolerability and stability, allowing it to be stored in vials for an unlimited period of time.
The video won the "Image Award '90" the award for the best electronic synthesis work made in Italy in 1990 and was selected for the Italian participation in the International Industrial Film Festival (Helsinki, September 1991) in the "Image and Industrial Activities" category.