With the acquisition of Squibb Diagnostics, BDI was born in 1994: Diana Bracco's full speech
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In New York, Group President and CEO Diana Bracco inaugurates Bracco Diagnostics Inc [BDI] with a general speech. In 1994 Bracco expands into the American market and the internationalisation process sees the acquisition of the activities of Squibb Diagnostics, a company of the Bristol Myers Squibb Inc. group in Princeton (NJ), a pioneer in the field of diagnostic medicine. Bracco Diagnostics Inc. was then established and two years later Bracco Research USA (Princeton), Bracco's third R&S unit, specialising in magnetic resonance and nuclear medicine.