Correspondence and communications relating to brand guidelines and graphics for totems, promotional material and gadgets; preparatory meetings and planning for the Executive Summit Meeting "Innovation: Its Impact on Delivering Healthcare In a Patient-Driven Environment" held in New York on November 19-20, 2002; correspondence related to meetings and company visits; BDI communications activities in the USA; DVD of the Executive Summit Meeting "Innovation: Its Impact on Delivering Healthcare In a Patient-Driven Environment" held at the Plaza Hotel in New York on November 20, 2002, by Bracco Diagnostics Inc.
Classification
1.5.1.4.1
Reference code
Reference code:
b. 9, fasc. 21
Notes
In 1994 Bracco signed an agreement with the US company Bristol - Myers Squibb Company for the acquisition of Squibb Diagnostics, contrast media and radiopharmaceutical division and related research unit.
Bracco officially enters the US market by establishing Bracco Diagnostics Inc. and Bracco Research USA.