Stories of Sustainability

Supporting the
next generations

From the "Nina Bracco Salata” scholarships to the progettoDiventerò: Bracco's commitment to the youth
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In the post-war period, Bracco’s vocation of philanthropy can be seen first and foremost in the concrete focus on its employees: as early as the 1940s, the organization supports the training of its staff, assisting many of its workmen and technicians with higher education or obtaining a degree. Fulvio, ahead of the times, implements a real internal policy which promotes and facilitates workers pursuing an education, guaranteeing the time and financial help to finish their studies. His vision is far-sighted and pioneering, based on the principle that the betterment of the individual means the betterment of the company and of society as a whole.

Indeed, Fulvio Bracco was a pioneer in what is now known as corporate social responsibility, with a special focus on young people which has been one of the common threads of Bracco’s commitment over the entire course of its history. Beginning with the “Nina Bracco Salata” scholarships named after his mother and launched in 1952 to support deserving youth – they represent the “ancestors” of the future projects that would be created by the Group and particularly by the Foundation.


Francesco Salata, 1920s
Announcement of "Nina Bracco Salata" scholarship, 1956
Elio Bracco and Nina Bracco Salata, late 1930s

In the face of numerous difficulties for young people in Italy – difficulties exacerbated by the pandemic – around ten years ago, the Bracco Foundation established the progettoDiventerò, a multi-year initiative that aims to strengthen the relationship between training and the working world and accompany talented youth in their professional careers. As part of the project, the Bracco Foundation supports unique initiatives dedicated to students who, through scholarships and prizes, can enhance their training by combining practical experience and traditional education. The “Diventerò” project is by now a success story that has already awarded over one thousand prizes for degrees, scholarships and doctoral research.

The latest of these initiatives for talented youth is the Felder Award: in 2019, the Bracco Foundation and Bracco Imaging, in collaboration with the Polytechnic University of Milan and the Polytechnic of Milan Foundation, launched a one million euro prize with the aim of bringing back a young, talented scientist to Italy. The award is dedicated to Ernst Felder, a great chemist and head of Bracco research for many years.

The winner of the Felder Prize, Gianvito Vilè, explains his green chemistry research project.
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Documents and images from the Bracco Historical Archives
Diana Bracco with the winners of the “progettoDiventerò", Bracco Foundation Milan, 2019
Announcement of "Nina Bracco Salata" scholarship, 1956
Notice inviting candidacies for "Ernst Felder” biomedical research post, Bracco Foundation Milan, 2019
Eduard Felder, Diana Bracco, Ferruccio Resta and Fulvio Renoldi Bracco during the delivery of the Ernst Felder award, Bracco Foundation Milan, 2019
Elio Bracco and Nina Bracco Salata, late 1930s
Francesco Salata, 1920s
Diana Bracco during the award ceremony for the “progettoDiventerò", Bracco Foundation, Milan 2017
Gianvito Vilè, winner of the Felder Prize, 2019
"Investire in gioventù” (‘Invest in youth’) project, second call for applications from technical colleges, 1992-1993
"Investire in gioventù” (‘Invest in youth’) project, Gianfranco Rosati Prize, 1996
The Bracco family: Tullio, Fulvio, Elio and Nina, 1930s
Giovanna "Nina" Salata, 1907
The winners of the “progettoDiventerò", Bracco Foundation Milan, 2016
Announcement of "Nina Bracco Salata" scholarship, 1967

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